Brand Storytelling by Rodriguez Miri;

Author:Rodriguez, Miri; [Rodriguez, Miri;]
Language: eng
Format: epub
ISBN: 9781398610095
Publisher: Kogan Page, Limited
Published: 2023-06-15T00:00:00+00:00

Industry

Design audience

Technologies

Society

Let’s say I were to fill in this chart for a company within the tech industry (as it happens to be my field of work) in my quest to find opportunities for immersive storytelling. My chart would look somewhat like Table 8.2 at a very high level.

Table 8.2 Opportunities chart example

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Current trends

Unknowns

Industry

Autonomous things, augmented analytics, AI developments, blockchain, empowered edge, smart spaces

How will AI and IoT continue to evolve their own intelligence? What do autonomous things mean for traditional products? How do smart spaces/modern workplaces disrupt working environments as we know them?

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